Black Friday & Cyber Monday starts soon: 5 ways to prep your Tebex store
Make the most of the one weekend that matters most.
Black Friday and Cyber Monday are the biggest online sales weekend of the year, and they keep getting bigger.
In 2025, US shoppers spent a record $11.8 billion online on Black Friday, up 9.1% year over year. Cyber Monday went further, reaching $14.25 billion, the largest single day for US ecommerce on record. Across the full Cyber Week, global online sales reached $336.6 billion.
For any store, that means more buyers, more purchases, and a lot more riding on every checkout.
The weekend rewards stores that are ready
A short, sharp sale weekend tends to perform much the same as ones that run for longer periods of time. Stores that stretch a discount across the whole month often land at the same total sales they’d have gotten from running it only on Black Friday and Cyber Monday, from real-data collected on Tebex’s network.
The stores that do best are the ones that are ready with a compelling offer before November 27 and a solid plan for how to mobilize their community to the store, not the ones that started discounting weeks before it.
Traffic peaks expose the gaps
More traffic also puts more pressure on everything you've set up. In one survey of ecommerce business owners, 30% said they had run into checkout errors, major slowdowns, or full site crashes during Black Friday.
The stores that do well over BFCM usually did their work weeks before the weekend started.
Black Friday 2026 falls on November 27. Here's how to use the time you have.
5 ways to prep your store for BFCM
1. Know the sale rules before you plan your offer
According to global regulations, a sale can run for up to 14 consecutive days. When it ends, that product has a 30-day cooldown before it can go on sale again.
That matters for your timing. If you ran a sale in the last 30 days, during Halloween for example, those products may not be eligible for a Black Friday sale. And a long Black Friday sale can lock a product out of the festive period that follows.
But there’s another way to incentivize your buyers during the November holiday season. Keep reading to learn how to get buyers to come back to your store without infringing on any digital sale rules.
2. Give your creators a code
The content creators your players already follow are some of your strongest promoters. Creator codes give them a reason to talk about your BFCM offer and give their audience a reason to act on it.
Every purchase made with a creator code is tracked, so you can see which creators are driving sales and reward them for it.
3. Reward your existing buyers with coupons
Your best customers already know your store. They're the buyers most likely to come back over BFCM.
If you've run a recent sale, we’ve already mentioned the regulatory constraint that requires a 30 day cooldown before the next sale. Ran a sale during Halloween just a few weeks ago? Use coupons for Black Friday and Cyber Monday instead.
Why? Coupons don't count toward the sale cooldown. They also let you target exactly who gets the discount, and they keep you within pricing transparency standards.
A coupon gives them a reason to buy again without discounting your whole catalogue. It's a simple way to thank the buyers who keep your store running.
4. Run a win-back campaign
Everyone who bought from you once and went quiet this year is a warm lead. They've already trusted your store with a purchase.
BFCM gives you a natural reason to reach out. A short message with a time-limited coupon can bring them back when buyers are already in a spending mood.
5. Message your Partner Business Representative
If you haven't discussed your Black Friday and Cyber Monday monetization strategy with a Tebex Partner Business Representative, message them now. They'll go through your BFCM plan with you and help you spot what to fix before the rush.
Your biggest sales weekend. We've got your back.
While you focus on your offers, coupons, and community, we're here to keep your payments running smoothly, even when traffic peaks.
And this year, we're celebrating your success live. Our BFCM page is live now with a countdown to Black Friday. When Black Friday begins, it becomes a real-time view of Tebex-powered sales around the world, including transactions processed and buyers checking out. Your store is part of that story.
