Over the Moon with Minecraft Monetization
ABOUT LUNAR:
Lunar Client, the #1 choice for Minecraft enthusiasts, delivers unmatched performance, cutting-edge features, all of the latest updates and continuous innovation that players love. The team behind Lunar has been a key player in the Minecraft community since 2014 - initially staffing Minecraft servers and, in 2019, launching Lunar Client as a modpack designed for both competitive and creative play.
As their community expanded, the team turned to Tebex, a world leader in gaming payment solutions, for handling all transactions, taxes, and monetary issues. This allowed them to consistently refresh Lunar Client with new features, updates, and speedy bug fixes - creating one of the world's top Minecraft experiences.
THE CHALLENGE:
As Lunar expanded its player base globally, managing payments in-house became increasingly complex. The team quickly realized that handling the full spectrum of monetization - from processing payments to ensuring legal compliance - required specialized expertise and significant resources. Key challenges included:
Sales Tax & Compliance
Managing international sales tax proved daunting. Lunar quickly recognized the substantial value of Tebex’s ability to handle this automatically.
Legal Hurdles
Collecting, storing, and auditing user data in compliance with varying regional laws was a significant burden-one that would have required a dedicated legal and compliance team.
Payment Flexibility
Lunar wanted to enable players to purchase using their preferred methods, including cryptocurrency. Previously, they relied on Coinbase Commerce for crypto payments but needed a unified platform.
After exploring alternatives, Lunar determined that handling these complex operations internally was not feasible and turned to Tebex for a better solution.
THE SOLUTION:
Why Tebex?
Tebex offered a one-stop solution that eliminated the need for Lunar to build and maintain complex in-house systems. By partnering with Tebex, Lunar could handle international taxes, legal compliance, and multi-currency payments without the overhead of dedicated teams. When Tebex released its Headless API, Lunar was among the early adopters. This allowed them to integrate a custom in-game store into both their Electron app and directly within the game.
The result? A seamless, immersive checkout experience that keeps players inside the Lunar ecosystem rather than redirecting them to an external browser.
Key aspects of the solution include:
Custom Integration
Working closely with Tebex, Lunar developed a fully custom store template designed to seamlessly align with their own brand and ecosystem.
Seamless In-Game Checkout
Players can make purchases without leaving the game, enhancing conversion and improving the overall user experience.
Enhanced Payment Options
With Tebex now supporting cryptocurrency payments, Lunar is excited to transition away from Coinbase Commerce, offering their players more flexible secure payment choices.
Unified Accounting
By consolidating tax, reporting, billing, and analytics in one platform, Lunar saves time and money that would have otherwise gone to hiring additional staff or building a custom backend.
Features
The Tebex integration has empowered Lunar with several powerful features:
THE RESULTS:
Thanks to the post-checkout feature powered by Tebex, Lunar generated an additional $40,000 in revenue during the last calendar year (2024) on top of their regular checkout earnings. Moreover, by eliminating the need for several full-time hires dedicated to managing tax, legal compliance, and reporting, Tebex saved Lunar tens of thousands of dollars in infrastructure investments. This allowed Lunar to focus on delivering exceptional in-game experiences without the operational burdens of traditional payment processing.
Or, as Matt Fonseca, Lunar's CEO, put it:
Without Tebex, we'd need to run an entirely separate custom setup-handling legal, compliance, and taxes for every region we operate in. It would basically be starting a new company just to manage payments.
Experience game payments done right
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